markethon
 

STEPS IN SEO PROCESS

How to improve Organic Traffic

Organic Search is must for every business in this digital era. Here we will just brief the steps that would help you to understand the SEO Process.

01 Setup your Business Objective

     Whatever is you business, firstly you need to clearly understand your objectives, formulating a primary platform to begin diagramming your SEO ploy.

02 Website Audit

      This will help you to gain a better perception of the potencies and flaws of the prevailing position by carefully exploring your website. By implementing a broad spectrum of SEO techniques below you can achieve your ranking.

03 Competitive Analysis

      An audit of your competitors’ activities which is an established way to differentiate your ideal value proposition. This provides an opportunity for you to accentuate the strengths of your business while remaining synchronized with the competitive panorama of the industry you are in.

04 Keyword Research

      The most important segment of SEO is the Keyword Research. You need conduct a broad-gauge analysis of customary search phrases, merged with the insights regarding the way your customers are conducting the search and analyze the search volume by utilizing various keyword tools which will permit you to unveil the enhancement possibilities for your business. If you aren’t sure of this process we suggest hiring a SEO Expert who can work for you.

05 Mapping Optimization

      Then the mapping optimization. This methodology comprises allocating relevant keywords to the related pages on your website. These keywords will aid your target audience in finding you when they perform a search action.

06 Implementation

      By employing your in-depth research and optimization techniques, exercise on-page and off-page optimization of your website. In order to measure the efficiency of the plan, we suggest you to maintain the record of the changes.

On-Page SEOAll the measures you take to make your web page rank higher on search engine results pages (SERP) falls under On-Page SEO. It includes Various optimizations like Tilte, Meta Tag, Content, Sitemap, Robots.txt etc. 
Off-Page SEOThis refers to everything you do outside of your site to fare better and feature higher up in Google’s SERPs.
Technical SEOIt is largely to help Search Engine bots like Google bots successfully crawl, interpret and index all the pages of your site for future use. It includes Site speed, Mobile-friendliness, Indexing etc.

 

07 Traffic & Rankings

     Monitor the performance of your website by examining the parsing the metrics which is collected from tools like Search Console and Google Analytics. This not only helps you in identifying the new opportunities to improve your site but also helps in recognizing the failures.

08 Refine SEO Plan

     Based on the generated Output of your SEO Plan. By utilizing the performance data of your website, revise your SEO strategy and constantly enhance your Search engine optimization. Carefully examining the analytics data enables you  to perform alterations to your optimization and in turn, transform the leads into sales.

09 Content fabrication

     Content creators develop unique content based on the industry you are in. This content will surely engage your customers and helps you to attain good rankings in the SEO.

10 Supervise Traffic & Rankings

     We suggest you to constantly monitor and record the performance of your site regularly. Check the site’s analytics data and the overall condition. This will make your site positioned in the top place of the search results persistently.

Google My Business Ranking – LOCAL SEO

If your Business is located physically, you get an additional opportunity to enhace the SEARCH VISIBITY via google my business ranking. This is a great way to boost your business presence and can drive traffic.